emma & noah From basic setup to cross-channel CRM
Since its founding, the emma & noah brand has become a reliable companion for young families.
With a clear focus on baby products and well-designed children’s equipment, the company combines modern design with the highest standards of safety and sustainability. emma & noah supports families during the precious first years of their children’s lives with well-designed, durable, and lovingly crafted products.
Emma & Noah experience report
Pauline
Emma & Noah
“With MAILODY, we have a valuable partner in email marketing at our side. Together, we have optimized our email flows, conducted successful A/B tests, and implemented profitable campaigns, so that 20% of our revenue is now generated through this channel. We are particularly excited about the introduction of WhatsApp marketing as a powerful additional channel that perfectly complements our CRM setup. Working with the MAILODY team is not only efficient and solution-oriented, but also really fun. We are extremely satisfied and look forward to many more joint projects and successes!”
Starting point of Emma & Noah
Emma & Noah, a provider of high-quality baby equipment, had long neglected email marketing—few resources, a rudimentary setup, and hardly any optimization. Together with Mailody, the team developed a structured CRM strategy that spans email and WhatsApp.
What were the goals?
VAdvantages of Klaviyo over traditional email marketing tools
Klaviyo focuses on strong integrations. Within minutes, all relevant shop data can be integrated to determine exactly how much revenue a specific email campaign has generated. This also makes it possible to determine when someone has placed an order or returned a product.
In addition to the ability to send emails, there are also comprehensive options for customer relationship management. A profile is created for each email address, so you can see exactly who made a purchase and when, which products were purchased, or whether the last email was opened. Email marketing can thus be made even more personal to improve customer relationships.
Want to contact only those who have never placed an order? Want to inform all customers who purchased maxi letter boxes last week that their delivery will be delayed? No problem with Klaviyo. By segmenting your contacts, you can personalize your emails and send all your customers more personalized, relevant messages.
Embedded forms on the shop’s website can be designed and displayed directly via Klaviyo. This also saves costs for additional tools and enables direct integration with Klaviyo. If, for example, a voucher is offered in the form, the form can then be deactivated for customers who have already used the voucher.
Klaviyo operates with a transparent pricing model based on the number of contacts. There are no additional costs for services such as newsletter sign-up forms, a dedicated IP address, or “back in stock” automations. Klaviyo is also very flexible and can be canceled on a monthly basis.
What were the results
Gemeinsam mit Emma & Noah haben wir das Basis-Setup in Klaviyo durch neue Automationen entlang der Customer Journey erweitert. Bestehende Flows, Sign Up Forms und Kampagnen wurden durch gezieltes A/B-Testing optimiert.
1
Significantly increased deliverability for previously blocked mail domains.
2
Introduction of new channels such as WhatsApp with five-figure monthly sales already in the launch month.
3
Dynamic and data-driven flows with a high degree of personalization.
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Conclusion
With Mailody, Emma & Noah has transformed email marketing from an
underdeveloped channel into a powerful sales driver. The
addition of WhatsApp demonstrates the potential of a cross-channel
CRM strategy – supported by close guidance and technical expertise.
What did we do exactly?
What did we do exactly?
Contact us now
Have you been putting off email marketing for far too long? Then get a reliable partner on your side now.
- Your CRM partner for email marketing, WhatsApp marketing, and print mailings
- Optimizing your existing Klaviyo setup
- Joint migration to Klaviyo
For us, quality comes before quantity. That’s why it’s very important to us to tailor our services to your individual needs before we start working together. Get to know us now and arrange a free initial consultation:
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