That is Reishunger
Sohrab Mohammad and Torben Buttjer sell rice online and laid the foundation for Reishunger about 10 years ago.
A Bremen-based startup that gained notoriety through the Vox TV show “Höhle der Löwen” (The Lion’s Den). The founding team rejected the offer at the time, but the breakthrough came nonetheless and the company now employs over 50 people.
Jaqueline
Reishunger
„Thomas, Tizian, and the team made our transition from Mailchimp to Klaviyo straightforward. Motivation ✅ Helpfulness ✅ 100% enthusiasm for the subject ✅ – we felt well supported throughout every step and question. The collaboration has been a lot of fun so far, and we look forward to more exciting results from our jointly set up flows, A/B tests, etc. Highly recommended. Thank you! 🍚💌”
Starting point of Reishunger
Since customer acquisition was already working very well through a mix of Amazon, SEO, performance marketing, and influencers, the next big step was to develop a fundamental and customized retention strategy and turn first-time customers into satisfied regulars.
We therefore worked together for several weeks to establish and expand the CRM process. The existing newsletter marketing on Mailchimp was to be replaced by more targeted measures in order to provide end customers with even more personalized content and to have a scalable tool for further growth. Together, the main goal was to migrate from Mailchimp to Klaviyo.
Benefits Klaviyo versus Mailchimp
While Mailchimp discontinued its Shopify integration in 2019, Klaviyo focuses primarily on strong integrations with a wide variety of systems. This means that all relevant shop data can be integrated in just a few minutes. This allows you to determine exactly how much revenue was generated via specific email campaigns. It also allows you to see when someone has started the checkout process, placed an order, or returned a product.
Klaviyo operates with a transparent pricing model based on the number of contacts. There are no additional costs for services such as dedicated IP, back-in-stock automations, back-in-stock functionality, and signup forms.
Want to contact only users who have never placed an order? Or inform all users who ordered red jeans last week that their delivery will be delayed? With Klaviyo, that’s no problem at all. Klaviyo’s segment feature allows you to personalize email automations and campaigns even more. This also works with normal targeting options such as customer website activity, order activity, and activity in external tools such as Typeform or Gorgias.
While Mailchimp relies on a pure list structure, Klaviyo works with customer profiles. A user in Klaviyo can be included in multiple lists and segments. In addition, all of their data (orders, activities, custom properties, predicted analytics) is visualized directly on a customer profile. This makes it easier to scale your own CRM activities and work more comprehensively without losing track of the big picture.
Pop-ups, flyouts, or embedded forms can be designed and displayed directly from Klaviyo. This saves you additional costs for opt-in tools and provides direct integration with Klaviyo. For example, if you display a voucher in a pop-up, you can send it personalized in a follow-up email directly from Klaviyo.
What were the the goals?
Better segmentation of the distribution list
Interface to the online shop for Shop-Events
Establishment of targeted automation
Migration from Mailchimp to Klaviyo
Migrating CRM tools should be carefully considered, but more importantly, it should be well planned so that the change can be made without interrupting email delivery (and thus losing revenue).
However, Klaviyo has a Mailchimp integration, which makes it possible to push data directly to Klaviyo via integration. In preparation, we already set up the pre-purchase flows in Klaviyo. We then used both tools in parallel for a few weeks. This allowed us to slowly warm up the Klaviyo account and at the same time
still send campaigns from Mailchimp before we have completely switched over.
Detailed explanation of migration (coming soon..)
What do we have done exactly?
Contact us now
Have you been putting off email marketing for far too long? Then get a reliable partner on your side now.
- Your CRM partner for email marketing, WhatsApp marketing, and print mailings
- Optimizing your existing Klaviyo setup
- Joint migration to Klaviyo
For us, quality comes before quantity. That’s why it’s very important to us to tailor our services to your individual needs before we start working together. Get to know us now and arrange a free initial consultation:
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