That is Nikin
The sustainable clothing brand from Switzerland plants a tree for every product purchased in its shop and has a clear mission: to support global reforestation.
Since 2016, they have been making sustainable and fair fashion affordable and, at the same time, making the world a greener place.
So far, more than 2 million trees have been planted. Once fully grown, these trees produce oxygen for approximately 2 million people. But NIKIN is not satisfied with this and wants to continue to promote greater sustainability worldwide in the future.
Nikin experience report
Nicholas
NIKIN
“Thomas and his team are doing a great job! We work together (NIKIN x Mailody) and the collaboration is not only very professional and competent, but also, from a personal point of view, I hear only the best things 🙂
We look forward to continuing to work with Team Mailody :)”
Starting point of Nikin
Even before the successful collaboration with our agency, NIKIN had migrated from Mailchimp to Klaviyo. To further professionalize the brand’s email marketing, we jointly began revising the existing setup. The goal was to increase sales and strengthen NIKIN’s branding.
The challenge here was to take into account all the different languages spoken in Switzerland (German, French, and English) throughout the entire workflow.
Results at a glance
How do you get started with your first WhatsApp campaign in WhatsApp Business? Here are four steps for your WhatsApp marketing strategy.
1
Doubling of the registration rate in the newsletter registration forms
2
Professionalization of the setup and achievement of Klaviyo sales of > 20%* of total sales (*according to Klaviyo attribution)
3
5-digit increase in campaign revenue through target group expansion
- Registration rate
share of sales
(Klaviyo)
Campaigns Increased sales
Email marketing for the highest-grossing day of 2022
Email marketing is one of the most important but often underestimated sales channels in e-commerce. While other channels such as Instagram, Facebook, etc. are highly dependent on ad spend, email is very cost-effective (without an advertising budget).
After the joint Green Friday campaign, we noticed this particularly in December, when we achieved high five-figure sales with our Christmas campaign and just a single targeted email campaign, resulting in Nikin’s strongest sales day overall. The decisive factor here was the expansion of the target group and meaningful segmentation in order to reach even more customers overall.
Email marketing for the highest-grossing day of 2022
Email share
Share of other channels
Implementation in steps
SETUP AKTUALISIEREN
Consistent & optimized branding
Optimization of Subscribe & Preference Pages
Renewal of the technical flow setup for easier scaling and maintenance
SIGN UP FORMS
Sign Up Forms Redesign
Increase in sign-up rate through targeted A/B testing
Doubling the sign-up rate through an optimized pop-up
AUTOMATIONS
Renewal of the existing flow setup
Implementation of new automation along the customer journey
Optimization through targeted A/B testing
MANUAL CAMPAIGNS
Expansion of customer segmentation
Segmentation by language
Support for product launches and collection launches
Finished reading? See for yourself how it works.
Contact us now
Have you been putting off email marketing for far too long? Then get a reliable partner on your side now.
- Your CRM partner for email marketing, WhatsApp marketing, and print mailings
- Optimizing your existing Klaviyo setup
- Joint migration to Klaviyo
For us, quality comes before quantity. That’s why it’s very important to us to tailor our services to your individual needs before we start working together. Get to know us now and arrange a free initial consultation:
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